Selling hope to another person works. Sell goodness, benefits and hope/dream (not hope for a small dream but a big big dream) to the other person. You will get the response you want...
Sell. But you don't have products to sell? Selling does not refer to selling wares only, but it means convincing or persuading others to your ideas, opinions or to what you say.
To millionaire wannabe - you sell millionaire and the life style and lots of money, etc (you don't sell millionaire status to a millionaire but billionaire status)
To non-house owner - you sell owing a big house, etc
To a loser - you sell hope for big ticket item (that's why lotteries sell well even in economic recessions)
To a mortal human being - you sell immortality, heavens, reincarnation and hope for a better life beyond
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