USP - Urgency, Scarcity, Popularity...

In the book Persuasion by Cialdini, he shares on 3 major principles amongst others on persuasion. These major principles have been used over and over again by successful marketers such as major insurance companies, internet marketers, etc. These 3 major principles are: USP

(1) Urgency - Creating urgency for the discount offer you are making e.g. the offer closes by midnight today. After this the offer closes.

(2) Scarcity - There is a limited stocks available e.g. 20 items. It is only available to the first 20 who take actions. Rewarding the winners or people who take action. After the 20, no more special offers will be available. Offer reverts back to original price which is at a premium.

(3) Popularity - Whether it is socially accepted by others e.g. proof of testimonials given by others. Ask a question to those present who support your proposal. Let the show of hands prove the social acceptance.

These 3 major principles have helped Robert G. Allen to exponentially increase his wealth. According to Robert, he could not sell his seminars for top dollars. He had to beg people to come to his seminar. But, after he had learnt the golden techniques from Cialdini, he sold many seminars that increased his wealth. Who is Robert Allen. He has written many New York Times Bestsellers. He has built his wealth on properties, books, seminars and internet.

In the modern days, because there are so many people selling some things or services, one persuasion technique not mentioned in Cialdini's book is giving away free stuff. FREE.

Give to get. 

Such as throwing in free ebooks, free seminars, bonuses, free videos, audios, etc for people to take action. The biggest example on the interent is Google. Name all the free stuff Google is giving away. Plenty: Gmail, Android, Maps, Google Earth, Blogs, Site, Analytics, Google Keyword Tool, Google Plus, etc etc.The returns are bountiful.



How to create a powerful USP? 
U-Ultimate Advantage
S-Sensational offer
P-Powerful promise

What is this powerful promise? Such as making the statue of liberty disappear if you are a magician.